Blog Notes from the
Notes from the
conversation business
Practical guides on the WhatsApp Business API — pricing, templates, broadcast strategy and the operational details that keep a messaging channel healthy.
Campaigns
WhatsApp Broadcasts Without Burning Your Number
Why WhatsApp numbers get rate-limited or banned after big broadcasts — and the segmentation, pacing and consent practices that keep your sender reputation green.
Read the guide PricingWhatsApp Business API Pricing, Explained
How Meta's conversation-based pricing works — marketing, utility, authentication and service categories — and how to keep messaging costs predictable.
Read the guide GuidesWhatsApp Template Approval: A Practical Guide
WhatsApp template approval in practice: categories, common rejection reasons, quality ratings — and keeping paused templates from hurting your campaigns.
Read the guide