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Official WhatsApp Business API · Meta Tech Provider

Every conversation.
One inbox.

Zapelite is the customer communication platform built on the official WhatsApp Business API. WhatsApp, Instagram and Messenger in one team inbox — with automation, campaigns, CRM and commerce built in, and AI working alongside your team.

Official WhatsApp Business API Live in 24 hours iOS & Android apps included
0%
WhatsApp open rate
One inbox
WhatsApp · Instagram · Messenger
0+
Native integrations
iOS·Android
Mobile apps included
The team inbox

Your busiest hour,
under control.

Stages, SLA timers and smart filters mirror how a real support floor triages thousands of conversations a day.

Ticket stages & SLA policies

Every conversation moves through explicit stages. First-response and resolution SLAs run on the clock, with breach alerts before customers feel them.

NewSLA 4h
In Progress17 open
Waiting on Customerpaused
Resolved148 today

Smart routing & assignment

Round-robin, capacity caps and business-hours routing put every message in front of the right agent — with a catch-all team so nothing is ever orphaned.

Omar K. → Sales teamround-robin
Sara at capacity (6/6)skipped
After hours → Bot Flowauto
SLA breach → escalatedalert

Lifecycle stages & lead signals

Contacts auto-advance from lead to prospect to customer on real signals — button clicks, replies, campaign responses — with lead scoring built in.

Lead · first inbound+10
Prospect · replied to campaign+15
Customer · order placeddeal won
Win Back · 30d silentre-engage
  • @Mentions & side conversations — loop teammates in privately, inside the thread
  • Macros & quick replies — one shared response library across every channel
  • Idle nudges — time-based rules that re-ping agents before a conversation goes cold
Bot Builder

Automation without
the engineering.

Snap building blocks together — triggers, questions, branches, actions — and publish across WhatsApp, Instagram and Messenger. If a flow ever can't finish, a person takes over with full context. Never a dead end.

Trigger Send message Send template Ask a question Collect input Branch Remember Take action Score the lead Open a ticket Wait Hand to a human Done

Flows that branch like reality

Keyword triggers, button replies, AND/OR conditions and variables — model the conversation your customers actually have.

Trigger · "book"
Ask · pick a time
Branch · paid?
Tag contact
Hand off · Sales

Sequences & keyword triggers

Multi-step drip sequences enroll contacts automatically, with fatigue limits so nobody gets spammed into opting out.

Day 0 · welcome templatesent
Day 2 · catalog highlightsqueued
Day 5 · offer + couponscheduled
Fatigue cap · auto-pauseguarded

No customer ever stranded

Flows remember names and context across sessions — and if anything goes sideways, the conversation lands with your team, history intact.

Hi Sarah 👋 · personalizedauto
Context · kept across 3 visitsmemory
Hiccup · caught quietlyfallback
Handoff · human + full historysafe
Platform modules

One platform.
Switch on what you need.

Campaigns, CRM, commerce and AI share one core, one contact record and one inbox. Turn each on when you're ready.

Campaigns & Broadcasts

Broadcasts that protect your number

Segmented sends on a channel with 98% open rates — paced per number, quiet-hours aware, and auto-paused the moment Meta flags template quality. Your sender reputation is treated like the asset it is.

  • Dynamic segments with live audience counts and exclusions
  • Scheduling, quiet hours and per-number pacing
  • Template auto-pause on quality drops — on by default
  • Per-campaign cost tracking: sent, delivered, read, responded
Explore campaigns
Eid campaign · 18,540 delivered 97% read
Quiet hours · 2,318 held until 9:00 paced
Template quality · GREEN · monitoring guarded
CRM & Pipeline

Deals that open themselves

A kanban pipeline wired to the inbox: lead signals qualify contacts, hot leads auto-promote, and every deal links back to the conversations that created it. Or sync two-way with Zoho, HubSpot and Salesforce.

  • Pipelines with custom stages, deal values and win/loss reasons
  • Signal-driven lead qualification and auto-assignment
  • Deal rotting badges — idle deals surface before they die
  • Contact 360: every channel, note and order on one timeline
Explore CRM
Omar K. · qualified — budget + area signal
Deal created · Marina 2BR · AED 1.6M auto
Deal rotting · idle 9 days nudge
Synced · Zoho CRM two-way live
Commerce

Shopify and WooCommerce, conversational

Catalog sync, order events, abandoned-cart recovery and pay-by-link — across both major store platforms, with payments through Stripe, PayTabs, Razorpay or Telr. The whole purchase happens in chat.

  • Real-time catalog & order sync — Shopify and WooCommerce
  • Abandoned-cart recovery flows with checkout links
  • Pay-by-link, invoices and back-in-stock alerts
  • Post-purchase review requests, piped to your dashboard
Explore commerce
Order #2841 · Signature Bowl ×2 Paid
Cart recovered · AED 156 checkout link Auto
Catalog synced · 248 products · Woo Live
Back in stock · 312 wishlisted notified Flow
AI Copilot · BYOK

AI that works the queue with your team

Copilot drafts replies, summarizes threads, classifies intent and scores leads — answering from a knowledge base built on your own documents. Bring your own OpenAI, Anthropic or Gemini key: zero markup, per-feature budgets you control.

  • Auto-drafted replies and conversation summaries
  • Knowledge base — upload PDFs, docs and sheets, answers cite sources
  • Intent classification and AI lead scoring
  • BYOK — OpenAI, Anthropic, Gemini or OpenRouter, at provider cost
Explore AI
Intent · "refund request" detected classified
Draft reply · sourced from policy.pdf copilot
Lead scored · 87/100 → Sales Hot
AI budget · 62% of monthly quota BYOK
Analytics

Every metric, attributed to revenue

Campaign funnels, agent SLA compliance, channel health and WhatsApp quality ratings — with revenue attribution across first-touch, last-touch, linear and time-decay models. Export everything.

  • Campaign funnel: sent → delivered → read → responded → revenue
  • Team reports — response times, resolution, SLA breach rate
  • WhatsApp quality & messaging-tier monitoring per number
  • Multi-model revenue attribution and CSV/Excel export
Explore analytics
Attributed revenue · AED 412k last-touch
Avg first response · 42s ↓ 18%
Number quality · GREEN · tier 100k healthy
Mobile apps

The whole inbox,
in your pocket

Native iOS and Android apps. Reply with full conversation history, fire off broadcasts, search contacts and get a push the second a customer writes.

  • Real-time inbox — typing indicators, read receipts, attachments
  • Broadcasts on the go — create, schedule and preview audiences
  • Push notifications — assignment, mentions and SLA alerts
Push · Sarah replied — order #2841now
@Mention · Aisha tagged you in #44712m
SLA alert · 1 conversation at 80%5m
Broadcast done · 4,812 delivered12m
Assigned to you · Fatima R.18m
Developers

Build on the same API
we build on

A clean REST API for messages, contacts, campaigns and deals — and webhooks that tell your systems the moment anything happens.

  • Safe retries — send twice, deliver once
  • Signed webhooks — verify every event is really from us
  • n8n & Pabbly Connect — reach 1,000+ apps, no code
POST /api/v1/messages
# send a template message
curl -X POST https://panel.zapelite.io/api/v1/messages \
  -H "Authorization: Bearer $ZAP_TOKEN" \
  -H "Idempotency-Key: ord-2841" \
  -d '{
    "to": "+971501234567",
    "template": "order_confirmed",
    "variables": { "order": "#2841", "total": "AED 64" }
  }'

# → 201 · webhook: message.delivered in 12ms
Trust

Private by design.

Your data is yoursEvery workspace is isolated all the way down to the database.
Encrypted, everywhereConversations, media and credentials — protected in transit and at rest.
A complete recordEvery consent change and every send is logged and can't be rewritten.
Control who does whatRoles for owners, admins, supervisors and agents — down to the action.
GDPR, handledExport and deletion requests are handled inside the product.
Locked at the doorTwo-factor sign-in and full control over active sessions and keys.
Questions

Questions, answered.

Zapelite is an omnichannel customer communication platform built on the official WhatsApp Business API. It brings WhatsApp, Instagram and Facebook Messenger into one team inbox, with a no-code bot builder, broadcast campaigns, a built-in CRM, Shopify and WooCommerce commerce, and AI assistance.

Yes. Zapelite is a Meta Tech Provider and runs on the official WhatsApp Business API — verified business profiles, approved message templates and full compliance with Meta policies.

WhatsApp Business API, Instagram (direct messages and comments) and Facebook Messenger — all unified in one inbox. Click-to-WhatsApp ads from Facebook and Instagram flow in with full attribution.

Yes, both natively. Product catalogs and orders sync in real time, abandoned carts trigger recovery messages, and customers pay in chat through Stripe, PayTabs, Razorpay or Telr.

Yes. The AI copilot drafts replies, summarizes conversations, detects intent and scores leads — answering from a knowledge base built on your own documents. You bring your own OpenAI, Anthropic or Google Gemini key, with zero markup on AI usage.

Yes. Native iOS and Android apps include the full team inbox, broadcasts and push notifications — available on the App Store and Google Play.

Typically 24 hours. Guided onboarding covers Meta business verification, WhatsApp Business API setup, template approval and your first automated flow.

Get started

Put every conversation to work

Go live on the official WhatsApp Business API in 24 hours — with guided onboarding from day one.

Chat with us — replies in seconds