WhatsApp for restaurants and F&B
Turn WhatsApp into your restaurant's digital storefront. Guided ordering flows, payment in chat, coupon campaigns and reorder prompts — commission-free, on the channel customers already use.
Why food & beverage ends up on WhatsApp
Aggregator commission is the defining economic fact of modern food delivery. A restaurant can be busy every night and still make very little, because a meaningful slice of every order leaves before it reaches the kitchen — and the customer relationship leaves with it. The aggregator knows who ordered; the restaurant often does not.
Direct ordering fixes the margin and the relationship at once, but only if it is genuinely easier than the app. Asking a customer to install something, or to type an order into a form, loses to the alternative every time.
WhatsApp wins that comparison because there is nothing to install. A guided flow presents the menu, builds a cart, takes payment through a link and confirms — inside an app the customer already has open. And because the order runs through your own number, the contact stays yours: reorder prompts, coupon pools and daily specials all become possible.
An order, from "menu" to review
One keyword starts it. No app, no aggregator, no commission.
- 1
Customer sends "menu"
A keyword trigger opens the ordering flow. Returning customers are recognised by number, so previous orders can be offered as a one-tap reorder before the full menu is shown.
- 2
Browse and build the cart in a flow
A WhatsApp Flow presents categories and items and collects the order in a single interaction rather than a long back-and-forth. Modifiers and quantities are captured properly, which is where free-text ordering usually goes wrong.
- 3
Pay in the conversation
A payment link through Stripe, PayTabs, Razorpay or Telr is sent automatically at checkout. Payment confirmation returns to the thread, and the order is confirmed without anyone phoning to read out a card number.
- 4
Live status to the customer
Prep, dispatch and delivery updates fire from your order events as utility templates, so the customer stops asking and the phone stops ringing during service.
- 5
Rating, then the reorder prompt
A one-tap CSAT request follows delivery, and negative scores route to a manager as a ticket rather than to a public review. Later, coupon pools and reorder prompts bring regulars back — using a contact list you own.
What teams actually run
Everything below ships in the product. See every feature or the integrations catalogue.
In-chat menu & ordering
Guided ordering flows with your full menu — no apps, no aggregator commission.
Pay in conversation
Stripe, PayTabs, Razorpay or Telr links sent automatically at checkout.
Coupons & reorders
Coupon pools delivered in-bot, plus one-tap reorder prompts for regulars.
Live order tracking
Automated prep, dispatch and delivery updates from your order events.
Daily specials broadcast
Today's menu or flash offers to segmented lists, inside quiet-hours rules.
Post-meal ratings
One-tap CSAT after delivery, routed to managers when negative.
What changes
- Orders that would have carried aggregator commission arrive on a channel you control, at your margin.
- The customer list becomes yours — which is what makes coupons, specials and reorder prompts possible at all.
- Service-time phone calls drop, because prep and delivery status is pushed rather than asked for.
- A bad experience routes to a manager as a ticket before it becomes a public review.
Build this first
Start with the ordering flow for your ten best-selling items rather than the entire menu. A short flow converts better, is faster to get right, and avoids the common failure of a first version so long that customers abandon it halfway.
Add payment links immediately — an order flow without payment just moves the phone call. Reorder prompts and coupon campaigns come once you have a few hundred contacts of your own, which is usually a matter of weeks rather than months.
Food & Beverage, answered.
Yes. A WhatsApp Flow presents your menu, collects the order with modifiers and quantities, and sends a payment link at checkout. There is no app to install, which is why direct ordering on WhatsApp competes with aggregators rather than losing to them.
Orders placed through your own WhatsApp number are direct, so no aggregator commission applies. You pay the Zapelite subscription, Meta's per-message charges at cost, and your payment gateway's fees.
Yes, and this is usually the larger long-term gain. Contacts, order history and consent live in your workspace, which is what makes reorder prompts, coupon pools and daily-specials campaigns possible.
Broadcast to segments rather than everyone, and let the platform enforce timezone-aware quiet hours and per-number pacing. Campaigns pause automatically if template quality drops, which protects the number that your ordering depends on.
Yes. The same flow mechanism handles table reservations, with calendar integration and reminders before the booking to reduce no-shows.
Orders land in a team inbox as tickets rather than as loose messages, with stages and assignment, so a rush is a queue somebody works through rather than a phone nobody has time to look at. Prep and dispatch updates fire automatically as each order moves.
Other industries
Retail & E-commerce
Native Shopify and WooCommerce sync, cart recovery, pay-by-link and post-purchase review flows.
Beauty & Wellness
Slot booking with deposits, reminder engine, fair stylist routing and automatic win-back for lapsed clients.
Logistics
Tracking, delivery scheduling, COD confirmation and failed-delivery recovery, driven from your own systems.
See it running on your workflow
Book a demo and bring one real scenario from your operation. We will build it in the product rather than describe it on a slide.