WhatsApp for retail and e-commerce
The deepest non-vertical fit on the platform. Shopify and WooCommerce sync natively — catalogue, orders and carts — with recovery flows, pay-by-link, back-in-stock alerts and ad attribution closing the loop.
Why retail & e-commerce ends up on WhatsApp
Online retail has a well-documented leak: most carts are abandoned, and most recovery attempts go to email, where they compete with everything else in an inbox and are largely ignored.
WhatsApp changes the arithmetic because the message actually gets read. But a recovery message is only useful if it carries a working checkout link, knows what was in the cart, and stops sending the moment the order completes — which means the store and the messaging platform have to share state, not just exchange notifications.
That is what the Commerce module does. Shopify and WooCommerce catalogue, order and cart data sync in real time. Recovery flows fire on timed rules with a one-tap checkout link. Payment happens in the thread through Stripe, PayTabs, Razorpay or Telr, and the payment event returns to the conversation. Click-to-WhatsApp ad attribution then ties the order back to the campaign that produced it.
An abandoned cart, recovered
The single highest-return flow in retail, and the one worth building first.
- 1
Cart abandoned in the store
Shopify or WooCommerce fires the cart event to Zapelite. The contact is matched by phone number, and the cart contents are attached to their record — so the message can name the product rather than say "you left something behind".
- 2
Timed reminder with a real checkout link
A recovery flow waits a configured interval, then sends a marketing template carrying a one-tap checkout link. If the order completes at any point, the sequence stops — nobody gets chased for a purchase they already made.
- 3
Payment in the thread
For customers who would rather not return to the store, a pay-by-link through Stripe, PayTabs, Razorpay or Telr closes the sale inside WhatsApp. The payment event comes back to the conversation that produced it.
- 4
Order updates as utility templates
Confirmation, dispatch and delivery updates go out as utility templates — correctly categorised, which is materially cheaper than sending them as marketing, and they land inside the thread the customer already knows.
- 5
Review request, then attribution
A post-purchase review or NPS flow runs after delivery. Meanwhile CTWA attribution reports which ad campaign produced the order, so ad spend is judged on revenue rather than on clicks.
What teams actually run
Everything below ships in the product. See every feature or the integrations catalogue.
Storefront in chat
Shopify or WooCommerce catalogues synced in real time — browse to checkout in chat.
Abandoned cart recovery
Timed reminders with one-tap checkout links, stopping automatically on purchase.
Pay-by-link & invoices
Stripe, PayTabs, Razorpay or Telr links and WhatsApp invoices, sent by flows.
Back-in-stock alerts
Wishlisted customers notified the moment inventory returns.
CTWA attribution
Click-to-WhatsApp ads tracked to orders — see which campaign sold what.
Review requests
Post-purchase review and NPS flows, piped into your dashboards.
What changes
- Cart recovery moves to a channel that gets opened, with a link that works and a sequence that knows when to stop.
- Order updates cost less, because they are categorised as utility rather than marketing.
- Ad spend is judged against orders rather than clicks, through Click-to-WhatsApp attribution.
- Support and sales share one thread — the question about sizing and the order it produced are the same conversation.
Build this first
Build abandoned-cart recovery first. It is the clearest return in retail, it needs only the store integration, and its impact is directly measurable against your current recovery rate — which makes it the easiest case to build the rest of the programme on.
Order notifications come next, because they reduce support volume and cost little when categorised correctly. Leave broadcast campaigns until segmentation is real; a marketing blast to an unsegmented list is the fastest way to damage the number your storefront depends on.
Retail & E-commerce, answered.
Both, natively. Catalogue, orders and cart events sync in real time, which is what makes abandoned-cart recovery, back-in-stock alerts and order updates work without manual exports.
The store fires a cart event, the contact is matched by phone number and a timed flow sends a marketing template with a one-tap checkout link. The sequence stops automatically if the order completes, so customers are never chased for a purchase they already made.
Yes. Pay-by-link through Stripe, PayTabs, Razorpay or Telr is sent inside the thread, and the payment event returns to the same conversation. For UAE stores, PayTabs and Telr are gateways local customers already recognise.
Order confirmations, dispatch and delivery updates are utility templates, priced lower than marketing and free inside an open 24-hour customer service window. The costly mistake is letting them be categorised as marketing.
Yes. Click-to-WhatsApp attribution tracks the ad click through the conversation to the order, so campaigns are measured on revenue rather than on click volume.
Yes. A return request opens a ticket with its own number and SLA, and the conversation stays attached to the original order, so the agent handling it can see what was bought and when without asking the customer to repeat it.
Other industries
Food & Beverage
In-chat menu and ordering, payment in conversation, coupons and reorder prompts — without aggregator commission.
Logistics
Tracking, delivery scheduling, COD confirmation and failed-delivery recovery, driven from your own systems.
Beauty & Wellness
Slot booking with deposits, reminder engine, fair stylist routing and automatic win-back for lapsed clients.
See it running on your workflow
Book a demo and bring one real scenario from your operation. We will build it in the product rather than describe it on a slide.