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Platform features

Every feature earns
its place in the inbox.

From the first hello to the thousandth order — ticket stages, bot flows, campaigns, deals and payments all live where your customers already are: the conversation.

01 / TEAM INBOX

Run support like an operation

WhatsApp, Instagram and Messenger in one inbox — organized by ticket stages, watched by SLA timers and sliced by smart filters like SLA Breach, 24h Window and Bot Active. Mentions, private side conversations and a shared response library keep the whole team in one thread.

Ticket stagesSLA policiesSmart filters@MentionsSide conversationsMacros & quick replies
Ayesha · "Where is my order?" Assigned · 38s
SLA Breach filter · 2 conversations act now
@Omar · side conversation with finance private
Resolved today · 148 conversations ↑ 22%
02 / SMART ROUTING

The right agent, every time

Round-robin distribution with per-agent capacity caps, business-hours rules and conversation continuity — repeat customers land with the agent who knows them. A catch-all team guarantees nothing is ever orphaned.

Round-robinCapacity capsBusiness hoursContinuityEscalation rules
New inbound · routed to Sales rule 2
Sara · at capacity 6/6 — skipped cap
Returning customer · back to Aisha continuity
After hours · bot flow + morning queue auto
03 / BOT BUILDER

Any conversation. No code.

Ask questions, collect answers, branch on conditions, score leads, open tickets and hand off to a human — all on a visual canvas. Flows remember context across sessions, and if one ever can't finish, your team takes over with the full history.

Visual canvasKeyword triggersConditions & variablesLead scoringHuman handoffSequences
Trigger · customer says "track my order" start
Ask · which order number? collect
Branch · order found? yes / no
Hand off · Support team context kept
04 / CAMPAIGNS & BROADCASTS

Reach thousands without burning your number

Dynamic segments with live counts, scheduling with timezone-aware quiet hours, and pacing balanced across your numbers. Template quality is monitored continuously — sends auto-pause the moment Meta flags a drop, before your rating takes the hit.

Dynamic segmentsQuiet hoursPer-number pacingTemplate auto-pauseCost trackingDrip sequences
Ramadan offer · 24,801 queued 2 numbers
Read rate · 91% in first hour
Quality watch · GREEN · auto-pause armed guard
05 / CRM & DEALS

A pipeline that fills itself

Lead signals — button clicks, replies, campaign responses — qualify contacts and open deals automatically. Lifecycle stages advance from lead to customer on real behavior, deal rotting flags idle opportunities, and Zoho, HubSpot or Salesforce stay in two-way sync.

Kanban pipelinesLead signalsLifecycle stagesDeal rottingContact 360Two-way CRM sync
Signal · clicked "Book a viewing" +15
Deal opened · Marina 2BR · AED 1.6M auto
Rotting · "Office fit-out" idle 9d badge
Lifecycle · prospect → customer won
06 / COMMERCE

Shopify & WooCommerce, inside the chat

Catalog and order sync for both platforms, abandoned-cart recovery, pay-by-link with Stripe, PayTabs, Razorpay or Telr, back-in-stock alerts and post-purchase review requests — the full storefront loop without the customer ever leaving WhatsApp.

ShopifyWooCommerceCart recoveryPay-by-linkBack-in-stockReview requests
Catalog · 412 products live synced
Abandoned cart · reminder at 2h auto
Payment · AED 219 via Stripe link paid
Recovered revenue · AED 18.4k this month ↑ 31%
07 / AI COPILOT · BYOK

Your documents, your model, your margins

Copilot drafts replies, summarizes long threads, classifies intent and scores leads — grounded in a knowledge base built from your PDFs, docs and sheets. Bring your own OpenAI, Anthropic, Gemini or OpenRouter key and pay your provider directly: zero AI markup, with per-feature monthly budgets you control.

Reply draftingSummariesIntent classificationKnowledge baseAI lead scoringBYOK · zero markup
Q: "Do you have gluten-free options?" intent: menu
Draft · sourced from menu-2026.pdf 1.4s
Approved · agent sent with one tap copilot
Budget · 62% of monthly AI quota BYOK
08 / ANALYTICS

From message counts to money

Campaign funnels, team SLA compliance, per-number channel health and WhatsApp quality trends — plus revenue attribution across first-touch, last-touch, linear and time-decay models. Date-range comparisons and exports for your BI stack.

Campaign funnelsRevenue attributionTeam & SLA reportsChannel healthExports
Funnel · 24.8k sent → 1.2k responded 4.8%
Attributed revenue · AED 412k last-touch
Quality · number 2 dipped to YELLOW alert
09 / API & WEBHOOKS

Developer-first, by design

A clean REST API with token auth, Idempotency-Key deduplication and per-endpoint rate limits. Outbound webhooks fire on every event — message received, contact created, deal updated — signed, logged and retried. n8n and Pabbly Connect bridge to 1,000+ apps.

REST APIIdempotency keysSigned webhooksDelivery logs & retriesn8n · Pabbly Connect
POST /v1/messages 201
webhook: message.delivered 12ms
retry: deal.updated → 200 2nd
Idempotency-Key: ord-2841 deduped
And everything else

The details that make it enterprise-grade

iOS & Android apps

Native mobile apps with the full inbox, broadcasts and push notifications — on the App Store and Google Play.

Response library

Shared macros and quick replies across every channel — consistent answers, customized on the fly.

Contact hygiene

Phone normalization, fuzzy deduplication, static and smart lists — imports stay clean at any size.

Consent & frequency caps

Per-channel opt-in tracking, Do Not Disturb, quiet hours and daily message caps — respect built in.

Roles & two-factor

Owner, admin, supervisor and agent roles — custom roles on premium tiers — plus two-factor sign-in and session control.

GDPR, built in

Data export and deletion requests handled inside the product, with a complete history of every consent change.

Teams & branches

Unlimited teams with channel scoping, capacity limits and branch-level analytics for multi-location operations.

Guided onboarding

Meta business verification, WhatsApp API setup, template approval and your first flow — live within 24 hours.

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